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REVIEW OF THE ASHBOURNE BUNGALOW
The National World of Park and Leisure Homes Show at Stoneleigh Park saw park home and holiday lodge manufacturers come together for the annual event near Coventry last weekend.
What was most apparent at the show was the continued development of park homes and the ambiguous line between them and more traditional bricks and mortar bungalows. No more was this visible than with Omar’s Ashbourne home, which displayed a brick fascia and concealed join; generally seen as two of the most visible aspects which identify park homes.
It is almost unbelievable how much park homes have evolved and improved over the last three decades and we sometimes wonder where else there is to go for manufacturers. If we look back at the industry’s recent past, concepts that at first seemed unusual have come to be standard optional features such as vaulted ceilings in residential park homes for instance, which is why we should take the brick fascia option seriously.
One of the biggest challenges ahead to the residential park home industry’s growth is accessing a part of the market and the population in more general who have dismissed park homes because of a misconception that they are inadequate and of poor quality. It is a tough battle to overcome, but as more people become aware, we’re gradually making headway. Omar’s brick fascia offers an invitation to this resistant market.
On first view (particularly on photographs), the brick fascia provides reassurance and familiarity that could lead to visit which would never have happened without it. Of course, there is a market out that does appreciate the quality and finish of traditional park homes as well, but as a marketing tool, I think the brick fascia could be a powerful one. For this reason, I’m seriously considering it as an extra for our next showhome.
Andrew Tucker, Parklands of Lincoln (Partner)